A visibility system for therapists in established private practice — weekly content prompts, a monthly blog framework, and AI tools built specifically for private practice. So you stay visible to the right clients as search, social and AI keep changing, without performing online, chasing every new trend, or letting your values slip in the process.
Works around your schedule. No live attendance required to get full value.
From £57/month.
Every month, the heaviest marketing thinking is already structured for you. Here's what arrives in your membership — usable in whatever time you have.
Weekly content prompts
Four social media content ideas every week — each with step-by-step instructions and a worked example. The structure is already done — you bring your client.
Monthly blog framework
A structured framework to write one SEO and AI-optimised blog post — the kind that builds search visibility and keeps working long after you publish it.
Private Practice AI Toolkit
A library of AI tools built specifically for therapists — for admin, writing and visibility, never for clinical thinking. Designed to take the load off your plate, in your voice, without compromising your judgement or your clients' confidentiality.
A short overview of how the membership works — the tools, how members use them, and what "done for you" actually means in a clinical week.
That's the thing most therapists don't fully realise about themselves. The depth of insight they bring to understanding people — how their ideal client thinks, what they're quietly hoping for, what makes them finally pick up the phone — is exactly what makes marketing work when they do it well. Not posting frequency. Not trending audio. Genuine understanding of another person's experience.
Most therapists already have that. What they don't have is a reliable way to act on it — consistently, across a week where they're also managing enquiries, writing clinical notes, chasing late payments, handling their own admin, and trying to keep up with CPD. Private practice means wearing every hat at once. Marketing is usually the first one to come off when things get busy.
When the caseload is full, visibility falls away. When it drops, you scramble to pick it back up — rewriting things you've already written, second-guessing your niche, starting again from somewhere close to where you were six months ago.
Private practice visibility is also changing shape. Clients are increasingly using Google, social platforms, directories and AI tools to make sense of what they're going through and find the right kind of support — often before they ever come across your name directly. That doesn't mean chasing every new platform or trend. It means having a grounded way to stay visible as the landscape shifts, without losing sight of what actually matters: being found by the right person, at the right moment, in a way that still feels like you.
The membership is built to give you the system to act on what you already know — consistently, and without it becoming another thing that only happens when you have time.
You've been in private practice for at least a year, or you're building alongside NHS or employed work and working towards a sustainable private income. You're past the "just getting started" stage.
You know roughly what good marketing looks like. What you need is a reliable structure that makes it actually happen — consistently, without it consuming you.
Social media content that's already structured for you, SEO-optimised blogs that build over time, AI tools that reduce the thinking load — not a daily performance that stops the moment you stop posting.
The members who get the most from this are the ones who use the tools consistently and understand that sustainable visibility builds gradually, not overnight.
This isn't the right fit if you're just starting out and need foundational business education, or if you're looking for a low-cost community to dip in and out of without implementing. Those aren't problems this membership is designed to solve.
The membership is designed to work alongside a full caseload — not to add another substantial task to your week.
Here's how members use it depending on what they have:
Open the weekly prompt and pick one of the four content ideas. The instructions tell you exactly how to create it.
Adapt one idea for your ideal client, schedule it, and you're done for the week.
Use the blog framework to write one well-optimised post, then use the AI toolkit to check how it's landing — your directory profile, your website copy, or how clearly AI tools understand what you do.
Bring it to fortnightly Office Hours. Get a direct answer and move on.
Come back when you can. The prompts, frameworks, and AI tools are all there waiting. You don't lose progress.
Every week you get four social media content ideas — each with step-by-step instructions and a worked example showing it in action. You tailor it to your ideal client; the structure and direction are already done. That tailoring is the twenty minutes — and it's the part that makes the content yours.
Each month, a structured framework to write one SEO and AI-optimised blog post — the kind that builds search visibility gradually and keeps working long after you've published it, without you having to figure out the structure from scratch.
PRIVATE PRACTICE AI TOOLKIT
Built across multiple AI platforms — including Claude, ChatGPT, and interactive artifacts — specifically for private practice. They cover the work that takes the most time and thought:
These tools are built for admin, marketing, structure and clarity — never for clinical decision-making, and never for anything involving identifiable client information. You stay responsible for whatever you publish, send or use.
The tools are there to reduce the load, not the judgement.
✅ Blog Builder — drafts SEO and AI-optimised blog posts built around your niche and ideal client, written to be found by both search engines and AI tools
✅ AI Visibility Audit — reviews your website, directory and platform content to see how clearly AI tools can understand what you do, who you help, and when you might be relevant to recommend
✅ Ethical AI & Client Communication Support — helps you think through how to communicate your AI use clearly: website wording, client FAQs, informed consent considerations, and boundaries around confidentiality
✅ Directory Profile Writer — writes a profile that speaks directly to the clients you want, not a generic summary of your training
✅ Practice Contracts and Agreements — generates your working agreement, cancellation policy, and other practice documents
✅ Client Communication Templates — drafts all your standard client emails: cancellation responses, payment reminders, enquiry replies, and more
✅ Ideal Client Clarity Coach, Fee Finder, Website Copy Assistant, CEO Planner — and more, with new tools added regularly
Designed to take the admin and writing weight off your plate — not to replace the thinking, just to stop it taking so long.
None of it is built to replace your clinical judgement, and none of it is designed to take identifiable client information as an input.
You bring the judgement about what's appropriate to publish or send; the tools bring the structure and the time back.
AI tools are only as good as what you put into them. Feed a vague client description in and you get generic, interchangeable content back — the kind that could belong to any therapist, for any client, anywhere. That's not a technology limitation. It's a clarity gap.
Therapists already have most of what's needed. Clinical training builds a deep understanding of people — how clients think, what they're quietly carrying, what they fear, what they're hoping will shift. That insight is exactly what makes marketing specific, resonant, and trustworthy. The hard part isn't knowing your clients. It's translating what you already know into the clarity your content and AI tools need to do their job well.
The membership includes foundational support for exactly that translation — working through who your ideal client actually is at a level that's specific enough to be useful: their inner world, not just their demographics. That clarity is what you bring to every prompt, every blog post, every directory profile you write or generate from here.
That same clarity is what ethical AI use is built on. Knowing what AI is for — admin, structure, first drafts, visibility — and what it isn't for: clinical decisions, identifiable client information, or anything that belongs in your professional judgement rather than a prompt box. The membership is built around that distinction, not around blurring it.
"The best part has been hearing from readers who genuinely value my blogs, and knowing that clients are finding me through them too" - Leah
Ideal client clarity — not just who they are, but how they think, what they fear, what they're searching for, and what language they use when they describe their own experience
Niche and positioning — articulated clearly enough that it informs every piece of content, not just the ones you've thought hard about
Translating clinical insight into marketing language clients actually recognise in themselves
Applying that clarity to AI tool inputs, blog briefs, directory profiles, website copy, and social content — so the output is specific and grounded, not generic
Where AI is useful and where it isn't — so you always know what belongs in a prompt and what belongs in the room with your client
This membership is not about using AI to churn out content, or about handing your professional judgement over to a tool. It's about combining deep clinical understanding with clear positioning — and using AI, thoughtfully, from that place.
“The work I’ve put in recent months is finally starting to pay off, after welcoming new clients through referrals, Instagram and Psychology Today!"– Helen
The membership delivers full value without any live attendance. The tools, frameworks, and AI toolkit are all async. The sessions below are there for when you want real-time support — not because you need them to use the membership well.
FORTNIGHTLY OFFICE HOURS
Drop-in sessions with Claire every fortnight. Specific questions get specific answers — your website, your directory profile, a piece of copy, a strategy question. Both sessions are recorded.
MONTHLY ACCOUNTABILITY SESSION
A structured monthly check-in to review what's moved, where attention is needed, and what the realistic next step actually is. Less "how is everyone feeling" and more "what are you doing next and what's in the way." Also recorded.
Access a growing library of focused, therapist-specific trainings — covering SEO, blogging and long-term visibility; pricing and commercial confidence; neurodivergence and running a practice; and a dedicated strand on AI, including ethical AI use in private practice, informed consent and client communication, confidentiality and AI boundaries, AI visibility and search, and sustainable content creation that doesn't cost you your voice or your clinical values.
Plus an archive of expert sessions and Summit content — all on demand, all relevant to the real challenges of private practice.
Pair with another member for mutual support, encouragement, and small-step accountability. Optional — but consistently one of the most-used features of the membership.
A private community of counsellors, therapists, psychotherapists, and psychologists who are building seriously. Not a general support space — a focused, action-oriented group doing the same work as you.
I’m so grateful for Claire’s weekly Instagram content prompts inside The Hub.
Before I started using them, I really struggled with what to post. Now, every week, Claire gives four brilliant prompt ideas across different content pillars, so there is always something to choose from.
What I love most is that she doesn’t just give you an idea and leave you to figure it out. She breaks each prompt down step by step, shows you how to adapt it to your own niche and comfort level, and gives real examples to guide you.
I’ve also started using the monthly blogging framework, which is just as helpful. Each month, Claire guides you through what type of blog to write, how to structure it, and how to create content that supports your website SEO.
Claire is always listening to the community, creating new resources to meet our needs, and is so generous with her support whenever questions come up.
The Hub has become one of the main resources I use in my private practice to make my life easier and improve my business.
I especially love the weekly content framework because it takes away the pressure of constantly having to think of new ideas. It makes creating content so much quicker and easier, while still allowing it to sound like me.
The AI tools and training have also been invaluable. They’ve helped me use AI in a way that supports my work rather than replacing my creativity, which has made a huge difference.
The flexibility of The Hub is one of its best assets. I can access trainings, Summit recordings and resources whenever I need them, so it feels like having a library of support I can dip into whenever I’m working on my practice.
It’s the best money I spend to support my business.
A year later, I’ve learnt how to make a decent website, what my niche is, and to have the confidence to concentrate on that. I know how to make AI my friend and not something to be scared of — ChatGPT is now my PA. Most of all, I’ve met other counsellors and therapists who have great ideas and support me as I do them.”
I had zero followers and some pretty dodgy directory listings, and I felt panicked about needing clients.
With Claire’s support, I slowed down, got clear on who I wanted to work with and a few months in, I’m now up to 20 clients. I genuinely can’t believe it!
Monthly and annual options available. Annual membership offers the best value and is recommended for therapists who are serious about building over the long term.
Full access to the weekly prompts, monthly blog framework, and Private Practice AI Toolkit. Fortnightly Office Hours, monthly accountability, expert training library, and private members' community. Cancel any time.
Everything in the monthly plan, plus two months free (saving £114). Recommended for therapists who are building seriously over the longer term.
CLAIRE FELDMAN
I've been in private practice since 2012. I've learned — often the hard way — what actually works and what doesn't when it comes to building a sustainable, visible, financially viable practice.
I sit in an unusual position: a practising CBT therapist and a certified business strategist, currently completing certification as an AI practitioner. I've spent years, and invested heavily, in learning the business side properly — from mentors outside our field — so you don't have to. And because I still work with clients, I understand the ethical weight of this work from inside it.
My work is warm, practical, and grounded. I'm not interested in hype or hustle. I help therapists build businesses that are visible, financially viable, and genuinely aligned with who they are.
The membership is built to carry the heaviest part of the marketing load — the structure, the starting points, the "what do I even post" thinking — so that staying visible takes twenty focused minutes, not another free afternoon you don't have. You still bring the clarity and the judgement. That's the part that makes it yours.
“I took all of the advice from the Google Business training session and brought myself up really high in the rankings. Getting reviews and updating my profile has made such a difference. People are now finding me much more easily and going onto my website. I was so fired up after that training, and I’ve built it into my regular routine to keep things updated. It’s definitely helped increase my visibility and enquiries.”
"The monthly blog frameworks have been incredibly useful. They explain the purpose of each blog, give me a clear structure to follow, and have helped me understand why blogging matters – from supporting different client journeys to improving my website SEO, marketing, and repurposing content.
The optional custom GPT has been invaluable for helping me get started and reducing writer's block. Writing blogs still takes time, but it significantly cuts down the time it takes and helps generate ideas.
The best part has been hearing from readers who genuinely value my blogs, and knowing that clients are finding me through them too."
The membership works best for therapists who are ready to use a system, take a long view, and adapt to how visibility is changing — without chasing every trend or losing what makes their practice theirs.
If that's where you are, this is built for you.
You'll still get full value. The weekly prompts, monthly blog framework, and AI toolkit are all there whenever you log in — no live attendance required for any of them. Office Hours and accountability sessions are recorded, so you can watch back if a session covered something relevant. Many members use the membership entirely at their own pace and find it works well that way.
As little as 20 minutes, if that's what you have. The weekly prompts are designed to be usable in short windows — each idea comes with step-by-step instructions so you're not figuring out the structure yourself. The blog framework takes longer but it's done once a month. Use what you have capacity for.
Honestly, probably not yet. The membership is built for therapists who already have some experience in practice and are working on long-term visibility and consistency. If you're in the very early stages and need help with the fundamentals, this will feel like getting ahead of yourself. It'll be here when you're ready.
The monthly plan is £57/month with no minimum commitment — cancel any time. The annual plan is £570/year (equivalent to two months free).
Supervision is for your clinical work. This is for the business side of practice — visibility, messaging, website copy, content, fees, and everything that sits between "I qualified" and "I have a full, sustainable practice." They're genuinely different.
No. AI is part of the support because it's now part of the private practice landscape — but the membership isn't about becoming a tech person or handing your practice over to AI. It's about sustainable visibility, clearer messaging, better systems, and using AI thoughtfully where it genuinely helps.
The emphasis is on using AI in ways that protect confidentiality, professional judgement and client trust. The membership doesn't encourage putting identifiable client information into public AI tools. AI is used for structure, visibility, admin, marketing and clarity — not as a replacement for clinical thinking.
Yes. As this area develops, the membership includes support around client communication, informed consent, website wording, privacy considerations, and what to say if a client asks how AI is used in your practice.
Yes. Keep a reflective log of what you've engaged with and how you've applied it to your practice. The expert trainings especially are directly applicable.
In most cases, yes — as a legitimate business expense for your practice. Your accountant can confirm for your specific situation.
Book a short discovery call and we can work out together whether the membership or 1:1 mentoring is the better option for where you are right now.