Creative Therapy Practices with Lesley Kollikho In this episode, Claire Feldman interviews Lesley Kollikho, an integrative psychotherapist who specializes in eating disorders and creative therapeutic interventions. Lesley shares her journey from working in a private psychiatric hospital to managing her own private practice. She discusses the role of social media, specifically Instagram, in building a professional community and marketing her services, including CPD workshops.

The conversation also covers strategies for engaging in online therapy forums, overcoming imposter syndrome, and diversifying income streams through workshops and other creative endeavors.

00:00 Introduction and Guest Welcome

01:09 Lesley's Background and Journey into Private Practice

02:33 Building a Private Practice: Sourcing Clients and Networking 03:22 The Importance of Having a Niche

05:23 Creating and Managing an Instagram Presence

07:29 Engaging with Online Communities and Forums

08:26 Developing and Marketing CPD Workshops

11:32 Tips for Overcoming Imposter Syndrome

14:07 Final Thoughts and Encouragement

Ready to take the action to get your Private Practice Thriving. Join my monthly membership below (silver level)

https://www.prosperinprivatepractice.com/monthly-membership

In this podcast episode, host Claire Feldman delves into the crucial aspects of building effective websites for private practices. She shares insights from her experience reviewing numerous therapy websites and highlights common mistakes to avoid. Claire emphasizes the importance of selecting the right platform, investing wisely in website design, and ensuring the site is user-friendly. She also stresses the need to create content that speaks directly to the ideal client, avoiding clichés, and making crucial information easily accessible. For those looking to upgrade their websites, Claire introduces her 'Prosper in Private Practice' membership, offering detailed guidance and complimentary website reviews.

00:00 Introduction to Private Practice Websites

00:32 Common Mistakes in Website Building

00:44 The Journey of Building My Own Websites

02:50 Choosing the Right Platform

04:28 Investing in a High-Quality Website

05:29 DIY vs Professional Help

08:55 Importance of User Experience

10:54 Avoiding Clichés and Being Specific

14:58 Content is King

21:14 Final Tips and Recommendations

23:20 Conclusion and Membership Offer

Ready to take the action to get your Private Practice Thriving. Join my monthly membership below (silver level)

https://www.prosperinprivatepractice.com/monthly-membership

Building a Thriving Therapy Practice on Instagram with Lauren Baird In this episode, Claire Feldman chats with Lauren Baird, a psychotherapist and social worker with nearly 15 years of experience, about her journey into the world of Instagram as a therapist. Lauren shares her experiences of growing her Instagram account, Inner Glow Therapy, including the challenges she faced without a niche, and how she eventually found success by focusing on trauma and the mind-body connection. They discuss the importance of visibility, connecting with a specific audience, and providing valuable content. Lauren also gives practical advice on collaborating with brands, maintaining a consistent posting schedule, and how investing in support and resources can help build confidence and success in private practice. 00:00 Introduction and Guest Welcome 00:07 Lauren's Background and Career Journey 01:01 Starting Inner Glow Therapy 01:46 Challenges and Growth on Instagram 04:09 Balancing NHS Job and Instagram Success 04:42 Navigating Pregnancy and Instagram Break 07:36 Building Confidence and Visibility 14:16 Filling Practice Through Instagram 27:44 Collaborations and Brand Partnerships 36:52 Advice for New Therapists on Instagram 40:22 Conclusion and Contact Information

Ready to take the action to get your Private Practice Thriving. Join the Summer Slump Implementation event by joining my monthly membership below (silver level)

https://www.prosperinprivatepractice.com/monthly-membership

Find Lauren at:

Instagram - Therapy business hub

Instragram - Inner Glow Therapy

In this episode, Claire Feldman guides therapists in private practice on navigating the summer season. She discusses reviewing and improving current marketing efforts, ensuring consistent social media engagement, leveraging blogging and directory profiles, and exploring new marketing opportunities. Claire also emphasises the importance of optimising administrative processes to streamline operations. Join her for actionable insights to enhance your private practice and attract your ideal clients during quieter periods.

00:00 Introduction to Thriving in Private Practice

00:41 Navigating the Summer Season for Therapists

01:53 Reviewing and Auditing Your Current Marketing

04:39 Consistency in Marketing Efforts

12:54 Improving Existing Marketing Materials

24:16 Exploring New Marketing Opportunities

28:39 Streamlining Your Practice

33:42 Encouragement and Final Thoughts

37:18 Summer Slump Implementation Challenge

Ready to take the action to get your Private Practice Thriving. Join the Summer Slump Implementation event by joining my monthly membership below (silver level)

⁠https://www.theenrichedpractice.com/prosper-in-private-practice-membership

In this episode, host Claire Feldman explores strategies for therapists to handle the summer slump in private practice. The discussion includes proactive diary management, enhancing client communication, setting up appointment reminders, and reviewing expenses. Claire also suggests developing passive income streams, offering unique service packages, collaborating with other professionals, and considering CPD training opportunities. These tactics aim to minimise cancellations and income loss during the summer and prepare for future dips in client engagement.

00:00 Introduction to the Summer Slump

00:08 Understanding the Summer Slump

00:52 Personal Experience and Initial Reactions

02:50 Proactive Strategies for Managing Your Diary

05:22 Setting Up Appointment Reminders

06:42 Financial Planning for Quieter Months

08:09 Reviewing and Cutting Costs

09:29 Exploring Passive Income Opportunities

12:48 Creative Business Offerings

19:42 Collaborations and Retreats

22:22 Delivering CPD and Training

24:36 Conclusion and Next Steps

To join my membership and participate in the upcoming ‘Summer Slump Live Challenge from 1st to 13th July, click the link below:

⁠https://www.theenrichedpractice.com/prosper-in-private-practice-membership⁠

In this episode, Claire interviews Matt Vickers, a transpersonal integrative psychotherapist with a background in finance. Matt discusses his transition from finance to therapy and shares insights on demystifying finances for therapists. Topics cover financial sensitivity analysis, setting fees, managing expenses, and the importance of tracking income and expenditures. Matt also emphasizes the psychological impact of money and strategies for therapists to establish healthy financial practices while maintaining their well-being and effectiveness in their profession. Practical advice on tools and methods to streamline financial management is also provided.

00:00 Welcome and Introductions

01:51 Matt's Journey from Finance to Therapy

03:50 Balancing Finances in Private Practice

05:42 Understanding Financial Sensitivity Analysis

12:49 Tracking Income and Expenses

21:10 Balancing Impulsivity and Caution with Money

22:51 The Impact of Money Stories on Therapists

24:10 Common Financial Themes Among Therapists

25:01 The Importance of Financial Education

25:44 Setting Fees and Overcoming Money Mindset Challenges

33:31 Offering Concessions and Managing Financial Boundaries

37:15 Energy Around Money and Its Impact on Clients

41:56 Final Thoughts and Services Overview

To connect with Matt, find him here:

⁠http://www.mattvickerspsychotherapy.co.uk/page/about-me⁠

Or email:

⁠mattadamvickers@icloud.com⁠

For more details about me and my services visit:

https://www.theenrichedpractice.com

In this solo podcast episode, Claire Feldman discusses therapist fee setting and why it is acceptable to charge more for services. The episode delves into the discomfort therapists often face when discussing money, common fears and perceptions around charging higher fees, and the importance of valuing expertise and setting sustainable fees to ensure the survival of private practices. Claire emphasizes the need to recognize personal worth, consider the investment made in the career, and highlights the benefits of attracting committed clients by charging higher fees. Additionally, the episode touches on reasons why increasing fees is justified, the importance of setting rates unique to individual needs, and the autonomy therapists have in structuring their practice. Claire encourages listeners to market themselves to their ideal clients and offers alternative ways to provide value aside from lowering fees. The episode concludes by reinforcing the idea that therapists have the freedom to set fees that align with their business goals and personal needs.

For details on my membership and services, visit:

⁠The Enriched Practice⁠

Or follow me on ⁠instagram

In this podcast episode, Natalie Englander, a senior cognitive behavioural therapist and mindfulness teacher, shares her experience of transitioning from working in the NHS to starting her full-time private practice specialising in therapy for perfectionists. Natalie discusses her career background, the motivations behind her move to private practice, and the gradual build-up to making the transition. She provides insight into the challenges and strategies involved in building a private client base, emphasizing the importance of having a niche, setting up foundational systems, and leveraging digital marketing tools like a well-optimized website and an active Instagram presence. Additionally, Natalie talks about the role of leveraging collaborations, public relations, and speaking engagements in growing her practice. She concludes by offering advice for therapists considering private practice, highlighting the value of understanding personal goals, the significance of a support network or business coaching, and the necessity of customizing one's approach to business and marketing.

00:00 Welcome and Introduction

00:31 Natalie's Journey from NHS to Private Practice

01:03 The Transition to Private Practice: Strategies and Challenges

03:40 Building a Private Practice: From Part-Time to Full-Time

08:09 Marketing Strategies for Therapists: Websites and Instagram

10:42 The Power of Instagram and Website for Client Acquisition

16:45 Designing a Successful Website: Tips and Tools

20:41 Expanding Your Reach: Courses, Workshops, and Brand Collaborations

23:33 Growing and Managing an Instagram Account

40:47 The Importance of Business Coaching and Setting Goals

43:36 Final Thoughts and Advice for Aspiring Private Practitioners

Follow Natalie at ⁠The Perfectionism Therapist, ⁠

Or for her coaching services at ⁠https://natalieenglander.com/business-coaching-for-therapists

For details on my membership and services, visit:

⁠The Enriched Practice⁠

Or follow me on ⁠instagram

Join us on the Prosper in Private Practice podcast as we embark on a captivating journey with Sharon Williams, the heart and soul behind Blue Lights Counselling. Sharon shares her inspiring transition from the police force and her time as a driving instructor to the rewarding realm of private practice in counselling. Discover how her own experiences with counselling propelled her into a career that serves emergency service personnel, blending her past roles to forge a unique and empathetic approach to therapy. Listen in as we unpack the crucial preparatory steps Sharon took to ensure the successful launch of her practice, her commitment to networking, and the balancing act of managing multiple professional hats.

This conversation is a profound exploration of the emotional labyrinth that often comes with a career in law enforcement. Sharon opens up about her own challenging experiences, including a career-altering injury, and the struggles to find support and understanding within the system. She discusses the powerful impact of counselling on her recovery journey, from dealing with unsympathetic institutions to facing personal hardships such as family illness and disruptive neighbors. You'll learn about the innovative coping strategies Sharon adopted, like using white noise for sleep, and gain insights into the stigma surrounding mental health in high-stress jobs.

Wrapping up this episode, we shine a light on the significance of authenticity in marketing one's private practice, the hurdles of starting a new counseling business, and the importance of strategic planning for long-term success. Sharon's story is not just about overcoming obstacles but about embracing her passion for counseling, which fueled her drive and enabled her to create additional streams of income to support her practice and her life. From the authentic sharing of personal narratives to connect with clients to the utilization of professional support networks, we cover the full spectrum of what it takes to thrive in private practice. So grab a cozy spot and get ready to be inspired by Sharon's story of passion, resilience, and entrepreneurial spirit.

Have you ever found yourself on a call with a potential client, feeling the undercurrents of possibility, yet unsure of how to navigate the waters to secure a therapeutic alliance? I'm Claire Feldman, and in today's episode, we wade through the art of discovery calls in the therapy profession. With a blend of personal insights and practical advice, I unveil the nuances of these crucial conversations, which lay the groundwork for fruitful, enduring client relationships.

Peek behind the therapist's curtain as I open up about how I initiate these calls with warmth, seeking not just to welcome but to truly understand the person on the other end of the line. I touch on the delicate balance of assessing client fit—vital for ensuring ethical and effective practice—and the guiding principles that help me determine when a referral is necessary. It's about more than just good business; it's about good therapy and honoring the individual paths that bring people to our doors.

As the episode winds down, I tackle the topic of discussing fees—a moment that can make even the most seasoned therapists squirm. Through sharing stories from my own practice, I offer strategies to communicate your worth confidently. And, if the thought of a discovery call still seems daunting, I have a treat for you. I tease the upcoming release of an in-depth discovery call guide and invite you to reach out for a copy if you hit any snags. Join me as we take strides in enriching our practices and, ultimately, our clients' lives.

Get my free Discovery Call Guide here

Listen in as I sit down with the incredibly knowledgeable Jules White, a seasoned web and SEO strategist, to explore the often-intimidating world of search engine optimization for therapists. Jules, transitioning from the beauty and wellness industry to tech, sheds light on how essential SEO is for private practice professionals aiming to connect with their ideal clients online. With her expertise, we break down SEO in a simple, approachable manner, emphasizing the need for therapists to be visible on Google and explaining how the right strategies can transform browsers into loyal clients.

Throughout our discussion, Jules offers invaluable insights into the dynamic nature of SEO and how it can offer a more sustainable return on investment compared to other digital marketing avenues. We talk about how establishing authority through niche content creation, such as blogging or podcasting, can significantly boost your search engine rankings, especially when coupled with a well-maintained Google Business profile. Moreover, Jules dispels the myth that SEO is a set-it-and-forget-it endeavor, underlining the importance of ongoing updates and fresh content to keep your online presence robust and relevant.

Wrapping up our chat, we address the practicalities of SEO for therapists, acknowledging the challenges of low-budget SEO and the importance of being equipped with basic SEO knowledge. I highlight how essential tools like Google Analytics and Google Search Console can inform your online strategies and how regular SEO audits can pinpoint issues that may be holding your site back. Jules, ever the beacon of hope, reassures us that with a bit of extra effort, any therapist can outshine their competitors in the digital space, ensuring their practice thrives in the online world. Don't miss out on the wisdom Jules shares on making your website a magnet for the right clients.

Join me, Claire Feldman, as I explore the nuanced decision-making process behind concession fees in private practice for therapists. Listen in as I share personal anecdotes from my recent endeavors, including launching a new monthly membership and a restorative getaway to Tenerife, setting the stage for a candid discussion on the complexities of financial policies in our field. I tackle a question from one of our members about the challenging scenario of offering reduced rates to a long-term client facing economic difficulties, highlighting that while providing concession rates is common, it's not obligatory. Find out how to stay true to your values when setting these rates and learn to navigate the delicate balance between empathy for clients' financial constraints and the sustainability of your practice.

The conversation then shifts to the ethical and practical considerations of fee structures, addressing the potential anxieties around charging full fees and the importance of fee transparency. I emphasize the significance of not making financial assumptions about clients and offer insights on establishing clear concession criteria, including whether to ask for proof of income. Discover the critical balance between compassion and maintaining a viable business, as I underscore the necessity for therapists to secure their own financial stability before offering reduced-fee slots. Tune in for a thought-provoking session that's bound to resonate with anyone running or considering starting a private practice.

Listen in as I, Claire Feldman, alongside my esteemed guest Aimee Johnston, unpack the intricate dance of managing a private practice with ADHD. Through personal anecdotes and professional insights, we explore the unique challenges therapists face when juggling ADHD symptoms with the demands of running a business. Our candid discussion reveals the roller coaster of self-discovery and diagnosis, and how ADHD can impact everything from therapy outcomes to daily administrative tasks. We dissect the three main types of ADHD, the nuances of how they manifest across various sectors, and offer real-world implications of these symptoms in professional settings.

In our conversation, Aimee and I tackle the practical side of practice management, from time organisation to financial considerations, sharing strategies that have helped us stay afloat. We touch on the life-changing power of delegation and automation, highlighting tools that can alleviate the pressure of scheduling and reminders for both practitioners and clients. Our chat takes a turn into personal territory as well, where we delve into the often-overlooked area of how ADHD affects relationships, discussing the support systems that can make daily life more manageable.

Wrapping up our exchange, we shift focus to the broader implications of ADHD in the realms of business and relationships. I share how a structured approach to group therapy can address both core and secondary symptoms, fostering a sense of community and connection among clients. Whether you're a therapist with ADHD looking for camaraderie or a professional keen on understanding the condition's impact, this episode is a trove of empathy, practical advice, and a reminder that harnessing your strengths is key to prosperity. So tune in, and let's grow your dream private practice together.

Ever wondered how a break from the grind could reignite your professional passion? Let me, Claire Feldman, share with you the transformative power of intentional rest and strategic planning in managing a private practice. Fresh from a three-week holiday, I'm back with renewed vigor, ready to guide you through the complexities of wearing multiple hats—from marketing genius to administrative guru. This episode promises an open-hearted exploration of how adopting a business mindset is not just beneficial but essential for a thriving practice.

Navigating the peaks and valleys of private practice isn't for the faint of heart, and I'm here to walk you through it with genuine anecdotes and practical advice. Discover how to combat the financial anxieties of quiet periods and why fostering community through online forums and local meetups can be your lifeline. We'll unpack the nuances of marketing your unique therapeutic voice across multiple platforms, as well as the pros and cons of being your own promoter. Listen in for insider tips on connecting with your ideal clients and making your mark in the therapy world.

For those of you hungry for more, I've got exciting news about the Prosper in Private Practice Hub's (PIPP Hub) latest offerings! I'm thrilled to present our new tiered membership system, designed to support your private practice journey at every level. Whether you're at the starting blocks or sprinting towards the finish line, there's a bronze, silver, or gold tier with your name on it. Each level is packed with resources tailored to your needs—from a robust success roadmap to exclusive one-on-one coaching sessions. Tune in to find out how you can elevate your practice to its fullest potential with the Pipp Hub.

Starting a private practice can feel like a rollercoaster, but I, Claire Feldman, am here to remind you that you're not alone on the ride. In our latest episode, I bare my soul about the challenges of 2023, from the saturated counseling market to the stifling cost of living crisis. Together, we uncover the truths of building a practice that endures these trials—recognizing that our individual worth as therapists isn’t defined by the external economic tides. Through sharing my journey, I offer solidarity and strategies for fellow therapists, reinforcing the necessity of patience and persistence in marketing efforts that plant the seeds for a thriving future.

As we cruise through the conversation, I guide you through the vital business strategies that bolster a private practice. We talk about crafting evergreen content that continues to invite clients to our digital doorsteps and the exhilarating potential of passive income through diverse offerings like hypnotherapy audios. The episode isn't just a narrative of hardship—it's a treasure trove of actionable advice for embracing adaptability, seizing the importance of intentionality in every business move, and the transformative power of mentorship to navigate and flourish in the complex landscape of private counseling practice. Join us, and let's together forge a path towards resilience and success in the therapy world.

Unlock the potential of social media for your therapy practice with our fascinating conversation with social media manager, Samantha Tyler. Promise yourself to push the boundaries and embrace the digital world as Samantha, an expert in guiding therapists through the digital marketing terrain, shows us the ropes. Get ready as we uncover the importance of strategic social media usage, goal setting, and identifying your perfect client niche.

Together, Samantha and I dispel myths about social media as a marketing tool. We discuss the significance of building trust and fostering relationships with potential clients, and how therapists can leverage social media in conjunction with other marketing efforts. Understand the art of repetition and consistency in posting content and the need for a clear call to action. We assure you that social media isn't just about visibility; it's about providing valuable resources and insights for those who require your services.

As we journey further, we explore the realm of content generation. With Samantha's vast reservoir of knowledge, we share effective brainstorming techniques and the advantages of keeping your posts simple and digestible. Discover how observing what other therapists are sharing and using Google search can invigorate your content ideas. This episode, whether you're a seasoned therapist or a fledgling in the field, is a goldmine of practical tips and valuable insights to strengthen your social media prowess for your practice. Let's take this digital leap together with Samantha Tyler.